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Looking exclusively at the current target population for these services, we find that 37% of internet users who say they are both single and currently looking to meet a romantic partner have gone to a dating website, which represents about 4 million people.
Today 27% of these young adults report that they have done so, up from just 10% in early 2013.
Throughout human history, people have sought assistance from others in meeting romantic partners – and Americans today are increasingly looking for love online by enlisting the services of online dating sites and a new generation of mobile dating apps.
A national survey by Pew Research Center, conducted June 10-July 12, 2015, among 2,001 adults, finds that: This growth has been especially pronounced for two groups who have historically not used online dating at particularly high levels – the youngest adults, as well as those in their late 50s and early 60s.
Looking across age groups, the youngest cohort (18-29 years old) has the largest percentage of online daters within it, with 18% of all online adults in that age group visiting a dating site.
However, 11% of online adults ages 30-49 have ventured to dating sites, while 6% of those ages 50-64 and a mere 3% of those aged 65 and older have tried dating sites.